DIRECT YOUR PASSION
Finally, aim your passion in ways that will reduce the danger of falling into the passion trap and increase your overall odds of venture success. For example, cultivate:
■ Passion for your customer, rather than your product
■ Passion for learning the truth, rather than being right
■ Passion for exploring contradictory data, rather than holding on to old beliefs
■ Passion for learning about your competitors’ strengths, rather than dismissing them
■ Passion for finding and attracting the best possible talent for your venture team
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