The themes of technological innovation, entrepreneurship, and organizing

Company Background

Osram GmbH was established in 1906 and is a fully-owned subsidiary of SiemensAG. Today, Os­ram is one ofthe two leading lighting manufacturer worldwide, being active in numerous markets, e. g. general lighting, automotive lighting, ballasts and luminaries. Osram perceives climate protection and sustainability issues as one ofthe major drivers in the lighting industry. Hence, Osram is heavily engaging in the development of energy-efficient products, which in 2008 already generated 66% of its total revenues. Furthermore, Osram’s product portfolio was recently acknowledged with the German Sustainability Award.

To sustain its growth potential, Osram is increasingly seeking market opportunities in emerging markets, especially in Africa. In 2009, 88% of its revenues were generated outside of Germany. The market for off-grid lighting is of peculiar interest, as its size is estimated to amount to €50 billion per annum, which is almost twice as big as Osram’s original lighting market. In order to further expand its revenues in this market, an innovative product-service system was developed in Kenya, which is described below.

The themes of technological innovation, entrepreneurship, and organizing

About the Contributors

Farley S. Nobre (PhD, MSc, BSc) is Professor at the School of Management of Federal University of Parana, Brazil. His research interests include organizations, knowledge management systems, innova­tion and sustainability. …

The Roles of Cognitive Machines in Customer — Centric Organizations: Towards Innovations in Computational Organizational Management Networks

Farley Simon Nobre Federal University of Parana, Brazil ABSTRACT This chapter proposes innovative features of future industrial organizations in order to provide them with the capabilities to manage high levels …

Tools That Drive Innovation: The Role of Information Systems in Innovative Organizations

Jason G. Caudill Carson-Newman College, USA ABSTRACT The purpose of this chapter is to examine computer technology as a tool to support innovation and innovative processes. The primary problem that …

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