Secrets to STARTUP SUCCESS

Who Should Read This Book

This book is for:

■ Aspiring entrepreneurs who are passionate about a business idea and want to dramatically improve their likelihood of success.

■ Existing business owners or founding teams who want to improve the performance of their venture and their happiness in lead­ing it.

■ Investors looking for better ways to distinguish winning founders and ventures from the rest of the pack or who want to educate startup teams on the dangers and opportunities associated with entrepreneurial passion.

■ Entrepreneurship educators and service providers who want a tool to help their students and clients understand the upside and downside of entrepreneurial passion.

■ Anyone who wants to understand what happens when a person falls in love with an idea and how to best bring the idea to life in a healthy, profitable way.

Secrets to STARTUP SUCCESS

Resources and Readings

Thanks to Internet search technology and social media interconnec­tivity, answers to most entrepreneurial questions can be found with a few clicks. I have attempted to list sources beyond the usual …

Startup Readiness Tool

This tool can be used to: ■ Evaluate and improve a founding team’s readiness to launch a business ■ Calibrate the timing of a startup effort (accelerate or delay) ■ …

PERSEVERE WITHOUT ATTACHING

The deepest form of entrepreneurial commitment acknowledges and accepts that there are forces in the marketplace that are beyond the founder’s control, forces that will impact the venture’s destiny for …

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