Enterprise and Small Business Principles
Corporate entrepreneurship
To compete effectively in dynamic and fast-changing world markets, many large organisations are adopting more innovative and enterprising approaches to management. One of these approaches is the development of entrepreneurship within a corporate environment, generally known as intrapreneurship. This chapter will define the concept of intrapreneurship, especially the difference between developing entrepreneurial practices in a large firm and a new venture. It will examine the barriers that exist in creating an intrapreneurial culture within a corporate setting and discuss some of the main factors that lead to the creation of a climate for intrapreneurship within an organisation. The specific characteristics of intrapreneurs will also be discussed and contrasted with corporate managers and entrepreneurs. Finally, the chapter will examine the importance of organisational learning to the development of a more entrepreneurial organisation and some of the key factors necessary to develop a learning business.
There are six learning objectives in this chapter:
1 To identify the main differences between entrepreneurship and intrapreneurship.
2 To understand the key differences between a corporate and intrapreneurial culture within an organisation.
3 To understand the factors which can lead to intrapreneurship within the organisation.
4 To examine the barriers to intrapreneurship within a corporate setting.
5 To describe the personal and business characteristics of intrapreneurs.
6 To understand the importance of learning in encouraging entrepreneurship within organisations.
■ intrapreneurship ■ corporate entrepreneurship ■ organisations ■ management