DESIGN IS THE PROBLEM

Pros

• Lower carbon dioxide (and other greenhouse gases) released into the atmosphere in power generation.

• Low operating costs (relatively).

• Known, developed technology “ready” for market.

• Large power-generating capacity able to meet industrial and city needs (as opposed to low - power technologies like solar that might meet only local, residential, or office needs but can­not generate power for heavy manufacturing).

Example: Nuclear Power (continued)

• Existing and future nuclear waste can be re­duced through waste recycling and reprocess­ing, similar to Japan and the EU (at added cost).

DESIGN IS THE PROBLEM

Meaning

Meaning has been a growing point of discus­sion in the design world over the past four years. Even in the business world, meaning is increasingly addressed by strategists, entrepre­neurs, and …

Accessibility

Making sure that a solution is usable for a wide variety of people, with different abilities, understandings, and capabilities, ensures that the solution can be used as much as possible. …

Simplicity Versus Clarity

One method that designers, developers, and (especially) marketers often use to increase usability is to make things “simple.” Often, the approach is simply to take away features and performance criteria …

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