The themes of technological innovation, entrepreneurship, and organizing

The Role of SOIs for the Development of PSS

Pawar et al. (2009) highlighted the importance of simultaneously designing the product, service, and organization in order to successfully establish a PSS. Our case study underlines this finding by illustrating a rather different product design of OSRAM: by integrating batteries and recharging stations, OSRAM designed its offering differ­ent to its traditional products of mere selling of bulbs. The product itself was adapted to fit in the newly developed PSS. This notion emphasizes the interdependencies of the technological and PSS levels of innovation. Hence, when advancing to the layer of PSS, companies have to review their product innovations and may design them differ­ently (Pawar et al., 2009).

Figure 1. Simultaneous innovation at the technological level and PSS (or functional) level

The Role of SOIs for the Development of PSS

The themes of technological innovation, entrepreneurship, and organizing

About the Contributors

Farley S. Nobre (PhD, MSc, BSc) is Professor at the School of Management of Federal University of Parana, Brazil. His research interests include organizations, knowledge management systems, innova­tion and sustainability. …

The Roles of Cognitive Machines in Customer — Centric Organizations: Towards Innovations in Computational Organizational Management Networks

Farley Simon Nobre Federal University of Parana, Brazil ABSTRACT This chapter proposes innovative features of future industrial organizations in order to provide them with the capabilities to manage high levels …

Tools That Drive Innovation: The Role of Information Systems in Innovative Organizations

Jason G. Caudill Carson-Newman College, USA ABSTRACT The purpose of this chapter is to examine computer technology as a tool to support innovation and innovative processes. The primary problem that …

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