The themes of technological innovation, entrepreneurship, and organizing
The Dynamic Model
Figure 1 portrays innovation as interacting with the Organization’s Creative Areas (OCA). In this Figure, the Organization’s Creative Areas [OCA-(1...9)] include Sustainability (Sus.), Organizational Networks (ON), Entrepreneurship (Ent.), Knowledge Management (KM), Research, Development and Technology (R&D&T) Management, Marketing (Mar.), Finance (Fin), Internationalization (Int.), and Information Systems (IS).
Figure 2, adapted from (Nobre & Walker, 2011), portrays the organization in pursuit of dynamic innovation and sustainable development. This model’s functional processes can be summarized as follows:
First, the organization interacts with the environment through its Organization’s Creative Areas (OCA) and Organizational Abilities (OA) for acquisition, exchange, processing, creation, storage, renewal, distribution and employment of resources. By these processes, the organization evolves and improves its own abilities of cognition, intelligence, autonomy, learning and knowledge management.
Second, the Organization’s Creative Areas (OCA) and Organizational Abilities (OA) manage strategic resources, and, consequently, develop the organization’s core competencies. Improvements in strategic resources as well as in core competencies can feed back and provide improvements in the Organization’s Creative Areas (OCA) and Organizational Abilities (OA).
Third, internal and external stimuli can affect the Organization’s Dynamic Innovation and Sustainable Development (ODISD), and, consequently, changes in ODISD activate the
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Figure 2. Dynamic Innovation Model |
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Organization
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Environment |
Organization’s Creative Areas (OCA) and Organizational Abilities (OA), thus starting new cycles of sustainable development.
Processes (1) to (3) repeat continuously to reduce environmental uncertainty and to improve the Organization’s Creative Areas (OCA), Organizational Abilities (OA), strategic resources, core competencies and the Organization’s Dynamic Innovation and Sustainable Development (ODISD).
