The themes of technological innovation, entrepreneurship, and organizing

Innovation for Sustainability in Aviation: World Challenges and Visions

Hiroko Nakamura

The University of Tokyo, Japan

Yuya Kajikawa

The University of Tokyo, Japan

Shinji Suzuki

The University of Tokyo, Japan


In this chapter, the shared visions and the latest activities for sustainability in the aviation sector are presented and perspectives on the innovations that this sector should achieve are discussed. To do this, the latest experts ’ talks are collectedfrom four international meetings for aviation and the environment held around the world between September 2009 and May 2010, which invited experts and researchers from Japan, Europe, and North America. The expansion ofnetworks between agents of the sector, which is considered to be essential for the success of innovation transition, is found in the latest projects for aviation sustainability. To smooth the transition of innovation from sector’s initiatives including radi­cal change such as low-carbon alternative fuels, we emphasize the need for more discussion about new economic measurements. Finally, we discuss directionsforfuture research, using multi-level perspectives for a transition management of aviation innovation for sustainability.

Copyright © 2012, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.


Some environmentalists believe that air trans­portation is evil because it is energy consuming, extravagant, and polluting. Aircrafts fly using fossil fuels, which emits various problems such

DOI: 10.4018/978-1-61350-165-8.ch004 as “sustainability”, however air travel also allows people to meet their friends and families living on other continents, and the chance to buy local products of another hemisphere in their own towns. The aviation and a “sustainable” future is very complicated issue socially and economi­cally. Furthermore, aviation connects countries.

No single country has full control of international flights, which indicates that the management of aviation in the future can not be achieved without international negotiations and challenges.

In this chapter, we investigate how the sector is going to control the flight for sustainability in such a difficult weather. Over a hundred years after the Wright brothers flights, aviation has achieved countless technological and system innovations in the area of fuel efficiency, noise, air quality, speed and safety. The main agents of the aviation sector are listed as follows: airlines, aircraft manufac­turers, engine manufacturers, research institutes, researchers, air control services, airports, and gov­ernmental and non-governmental organizations. Geel (2006) pointed out that the networks within the socio-technical system for aviation were one of the keys to success in precedent innovations. With successful experience in innovations, the aviation sector is now tightening and widening the networks between various agents to challenge the climate-change issue. Last year, for example, the sector produced the first globally harmonized agreement on reducing the sector’s impact on cli­mate change (ICAO, 2009), the details of which will be described in the next section.

This chapter is organized as follows: the second section explains the theory we use for the analysis of experts’ talks and the background of the aviation and the environment issues. The third section presents the data sources which the analysis is based on, and the sector’s shared visions toward aviation for sustainability. The fourth section discusses the technological and system innovation trends, network expansions of agents of the aviation sector and perspectives for achieving the sector’s responsibility toward a carbon-neutral society. The fifth section proposes future innovation management directions. And the sixth section concludes our findings.

Finally, in this chapter, we treat CO2 emission reduction as the main solution for aviation impact reduction for climate change, while the balance of NOx effects to ozone production and methane reduction and the potentially grave effect of con­trails are still uncertain (Szodruch, 2009).

The themes of technological innovation, entrepreneurship, and organizing

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