Secrets to STARTUP SUCCESS

Purifying Your Entrepreneurial Passion

As I mentioned earlier in this chapter, avoiding the passion trap does­n’t require that you suppress your enthusiasm or commitment. In­stead, the solution lies in elevating and focusing your positive energy, creating a more pure, potent, and sustainable brand of passion. Your startup idea deserves no less.

Here are four principles for purifying your startup passion, while also avoiding the dangers it might bring: understand it, connect it, strengthen it, and direct it.

Secrets to STARTUP SUCCESS

Resources and Readings

Thanks to Internet search technology and social media interconnec­tivity, answers to most entrepreneurial questions can be found with a few clicks. I have attempted to list sources beyond the usual …

Startup Readiness Tool

This tool can be used to: ■ Evaluate and improve a founding team’s readiness to launch a business ■ Calibrate the timing of a startup effort (accelerate or delay) ■ …

PERSEVERE WITHOUT ATTACHING

The deepest form of entrepreneurial commitment acknowledges and accepts that there are forces in the marketplace that are beyond the founder’s control, forces that will impact the venture’s destiny for …

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