Secrets to STARTUP SUCCESS

Integrity of Communication: The Basics

In a new venture environment, every choice sets a tone and initiates a pattern. What is talked about, what is avoided, how tough issues are raised and resolved, all of these decisions plant seeds for your future culture, which will eventually grow into a force beyond easy control. “As a parent, or as an entrepreneur, you begin imprinting your beliefs from Day One, whether you realize it or not,” writes Howard Schultz, founder of Starbucks. “If you have made the mistake of doing busi­ness one way for five years, you can’t suddenly impose a layer of dif­ferent values upon it. By then, the water’s already in the well, and you have to drink it.”2

Instead of directly tackling tough issues, many venture teams sur­render to a psychological pressure to do the opposite. A kind of beg­gar’s mentality takes hold of new founders, who are so grateful for support from partners and investors that they shrink from delivering bad news or raising thorny topics. They want to seem—they want to be—on top of things, so a lot of energy goes into posturing, instead of seeking the truth. The paradoxical result is that the most critical topics are the least likely to see the light of day. As Ken Macher observes, “the thing that people feel most sheepish about bringing up is often the very thing that needs to be discussed.”

Numerous books and careers have been dedicated to the practice of healthy human communication. But a few core principles, outlined below, will determine whether you create early patterns of open com­munication and plant the seeds of a high-integrity culture.

Secrets to STARTUP SUCCESS

Resources and Readings

Thanks to Internet search technology and social media interconnec­tivity, answers to most entrepreneurial questions can be found with a few clicks. I have attempted to list sources beyond the usual …

Startup Readiness Tool

This tool can be used to: ■ Evaluate and improve a founding team’s readiness to launch a business ■ Calibrate the timing of a startup effort (accelerate or delay) ■ …

PERSEVERE WITHOUT ATTACHING

The deepest form of entrepreneurial commitment acknowledges and accepts that there are forces in the marketplace that are beyond the founder’s control, forces that will impact the venture’s destiny for …

Как с нами связаться:

Украина:
г.Александрия
тел./факс +38 05235  77193 Бухгалтерия
+38 050 512 11 94 — гл. инженер-менеджер (продажи всего оборудования)

+38 050 457 13 30 — Рашид - продажи новинок
e-mail: msd@msd.com.ua
Схема проезда к производственному офису:
Схема проезда к МСД

Оперативная связь

Укажите свой телефон или адрес эл. почты — наш менеджер перезвонит Вам в удобное для Вас время.