Secrets to STARTUP SUCCESS

DIRECT YOUR PASSION

Finally, aim your passion in ways that will reduce the danger of falling into the passion trap and increase your overall odds of venture success. For example, cultivate:

■ Passion for your customer, rather than your product

■ Passion for learning the truth, rather than being right

■ Passion for exploring contradictory data, rather than holding on to old beliefs

■ Passion for learning about your competitors’ strengths, rather than dismissing them

■ Passion for finding and attracting the best possible talent for your venture team

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Secrets to STARTUP SUCCESS

Resources and Readings

Thanks to Internet search technology and social media interconnec­tivity, answers to most entrepreneurial questions can be found with a few clicks. I have attempted to list sources beyond the usual …

Startup Readiness Tool

This tool can be used to: ■ Evaluate and improve a founding team’s readiness to launch a business ■ Calibrate the timing of a startup effort (accelerate or delay) ■ …

PERSEVERE WITHOUT ATTACHING

The deepest form of entrepreneurial commitment acknowledges and accepts that there are forces in the marketplace that are beyond the founder’s control, forces that will impact the venture’s destiny for …

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