When talking about the content, provide an adequate snapshot of the company, its management, the market, and the return on investment. It is useful for the presenter to tell about the product or service of the company up front. Many presenters verbally wander around for much of their presentation without giving the audience any clear idea of the business and product being discussed.
Another area of concern, in terms of content, is the management discussion. Oftentimes, companies that had some depth and experience in management gloss over it instead of emphasizing it, while at other times, a company weak in management does not tell the audience how it proposes to solve that problem and beef up the team.
The presentation of financial information presents difficulties to most speakers. Financial data in a short presentation needs to concentrate on highlights and not minute details—provide enough detail to impress upon the audience that you know what you are talking about, but not so much that you put them to sleep. A presentation is like a business plan—one of its principal purposes is to get a meeting where you will have an opportunity to elaborate upon the details.