Who Should Read This Book
This book is for:
■ Aspiring entrepreneurs who are passionate about a business idea and want to dramatically improve their likelihood of success.
■ Existing business owners or founding teams who want to improve the performance of their venture and their happiness in leading it.
■ Investors looking for better ways to distinguish winning founders and ventures from the rest of the pack or who want to educate startup teams on the dangers and opportunities associated with entrepreneurial passion.
■ Entrepreneurship educators and service providers who want a tool to help their students and clients understand the upside and downside of entrepreneurial passion.
■ Anyone who wants to understand what happens when a person falls in love with an idea and how to best bring the idea to life in a healthy, profitable way.
